01 / 09Egg white
Clean, lean, lactose free protein
A very high % of protein and low calories per gram, contributing as a clean and highly digestible protein source.
WholeFuel, the real-food protein shake with collagen, cocoa & hazelnut
Real food only. Nothing Artificial. No BS.
23g
Protein
7g
Collagen I&III
3.4g
BCAAs
REAL FOOD
SCALE
SCALE
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ABCD
Real Food
Scale
Scale
verified reviews·
Real food only. Nothing Artificial. No BS.
REAL FOOD
SCALE
SCALE
A
ABCD
Real Food Shake
- 23g’s protein per serving
- 7g collagen (I & III) per serving
- 3.4g BCAA’s per serving
Subtle natural taste. 9 real food ingredients. No bloating or gut problems.
verified reviews·
Real food, with real benefits
- No bloat
- No artificial taste
- Skin, hair & joints
- Muscle repair
Nine ingredients. Real food powered.
23g protein, 7g collagen (type I & III), all nine essential amino acids for 3.4g of BCAAs from real food. ZERO chemically isolated ingredients like the majority of supplements.
02 / 09Bone broth
A natural source of types I & III collagen
Rich in glycine, proline and hydroxyproline, the building blocks of connective tissue: skin, tendons, joints, bone matrix and gut lining. Simmered, not chemically isolated like commonly sold peptides.
03 / 09Whole egg
Complete protein & natural emulsifier
All nine essential amino acids, choline, fat-soluble vitamins (A, D, E, K), lutein & zeaxanthin (eye health), healthy fats, and lecithin (a natural emulsifier/thickener).
04 / 09De-fatted Hazelnuts
A nutty flavour and clean protein
Gently mechanically cold-pressed to remove oil, but retain the protein, flavour, fibre, minerals (magnesium, manganese and potassium), polyphenol antioxidants and B vitamins.
05 / 09Raw cacao
Deep in flavour and minerals
Fermented, dried and gently cold-pressed below 48°C to keep the flavanol antioxidants that roasting destroys, along with magnesium, iron and potassium. The flavour is deeper and more intense than ordinary cocoa.
06 / 09Dates
Real-fruit sweetness
Whole dates, dried and milled with nothing added or removed. The sweetness comes with the fruit's fibre, potassium, magnesium and polyphenols, a natural caramel depth, and a slower release than refined sugar.
07 / 09Coconut nectar sugar
Sugar from a flower
Sap tapped from the coconut palm blossom, gently evaporated into sugar. Less refined than white sugar, with a smooth caramel flavour, a little inulin fibre, trace minerals and less fructose.
08 / 09Real Vanilla Bean
99% of "vanilla" is petroleum and wood pulp
Ours is the real bean; a hand-pollinated orchid, with 200+ aroma compounds and its own antioxidants. Over 99% of "vanilla flavour" is just vanillin, a single molecule made from wood pulp or petroleum.
09 / 09Celtic Sea Salt
A tiny pinch to bring it together
Hand-harvested off Brittany's marshes and dried by sun & wind, not stripped & refined like table salt. A pinch rounds off the cacao's bitterness, lifts the sweetness and ties the whole shake together. And it maintains its sodium, the electrolyte our bodies run on.
Great on its own. Exceptional in a smoothie.
Had enough of the artificial taste from most protein shakes? So had we. Experience a protein & collagen shake from real food.
A subtle dark chocolate taste
One scoop with water or a milk of your choice (almond milk is our preferred), shake for 20 seconds and enjoy.
Pre or post-workout boost
Blend a scoop with frozen fruit, a milk of your choice and a dash of maple syrup for an empowering boost.
A daily, breakfast smoothie
For a nutritious breakfast that keeps you full until lunch. Frozen fruit, oats, chia seeds, a nut butter, a milk of your choice and maple syrup. Breakfast, transformed.
Breakfast bowl, weekend treat
Frozen fruit, milk of your choice, a dash of maple syrup and WholeFuel as your base. Top with Granola, fruit and coconut pieces. Health never tasted as good!
Get started, with a 30-day money back guarantee
Not happy within 30 days? Just let us know and we’ll refund you in full, no questions asked. We are that confident you’ll love it.
01Endurance
The 6am run.
Real-food fuel that doesn't sit heavy before a long effort.
02Strength
The 7am lift.
23g of real-food protein and the full BCAA stack.
03Longevity
The 5pm walk.
Bone broth collagen for joints that still move freely.
04Hair, skin & nails
Glow and shine.
7g collagen (I & III) per serving. Daily, not drastic.
REAL FOOD
SCALE
SCALE
A
ABCD
Real Food Shake · Tier A
★★★★★
Cacao & Hazelnut. Real Food Shake.
1KG · 30 SERVINGS · £1.50 PER SERVING
23g protein7g collagen3.4g BCAAs137 kcal
Whole Egg, Egg White, Bone Broth, Raw Cacao, Hazelnut, Coconut Nectar Sugar, Dates and Celtic Salt. Powdered. That’s it. Nothing artificial.
Choose your delivery frequency below. Pause, skip or cancel anytime in your account. Free UK shipping for orders over £50.
Delivery frequency
Quantity
1
30 servings per bagThe supplement industry has an unspoken problem.
Clean-washing.
/kliːn ˈwɒʃɪŋ/·noun
A brand that markets itself as clean, natural or “real food”, yet still contains artificial ingredients.
This problem goes beyond the supplement industry. It is a global food ungoverned problem.
63%
of brands market themselves as clean or natural.
82%
of those that market themselves as “clean” are not.
4/103
scored real-food Tier A. WholeFuel is one of them.
WholeFuel vs the rest.
Across 103 products from 54 brands we identified several groups of supplements, the anatomy of a protein shake and the most common ingredients in each.
| WholeFuel. | MOST COMMON WHEY BLENDS | MOST COMMON VEGAN BLENDS | UPCOMING 'CLEAN' BLENDS | |
|---|---|---|---|---|
| Protein source | Eggs & Bone Broth | Whey IsolateChemical extraction | Pea / rice isolateChemical extraction | Whey ConcentrateMechanical extraction |
| Flavouring | Cocoa, Hazelnut & Vanilla | Artificial flavours | Artificial flavours | Mostly natural flavours / artificial additions |
| Sweetener | Dates + coconut nectar | Sucralose / Stevia | Sucralose / Stevia | Stevia |
| Emulsifiers & gums | Whole Egg | Xanthan Gum | Xanthan Gum | Sunflower lecithin |
| Digestive aids | None needed | Lactase / Protease | Lactase / Protease | Chicory Root |
| Real Food Standard | A | D | D | C |
WholeFuel.
Real food
Whey
The rest
Protein source
Eggs & Bone Broth
Whey IsolateChemical extraction
Flavouring
Cocoa, Hazelnut & Vanilla
Artificial flavours
Sweetener
Dates + coconut nectar
Sucralose / Stevia
Emulsifiers & gums
Whole Egg
Xanthan Gum
Digestive aids
None needed
Lactase / Protease
Real Food Standard
A
D
REAL FOOD
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SCALE
A
ABCD
REAL FOOD
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ABCD
Introducing the Real Food Scale.
A simple system to grade supplements A – D, based on their full list of ingredients, rather than marketing claims. So people can finally differentiate ‘clean’ from ‘clean-washing’, and support their lives with the diet they choose.
103
products independently graded
704
individual ingredients graded
54
brands assessed
4/103
scored Tier A | WholeFuel is one of them
01
Every ingredient, scored 1–3.
1
Whole food.
A whole food dried, ground or pressed, that uses no chemical processes. Examples; whole egg, bone broth, raw cacao, dates, sea salt.
2
Food, isolated.
From real food, but heavily isolated with solvents or chemicals. Examples; whey isolate, pea isolate, stevia, “natural flavours”.
3
Synthetic.
Manufactured, not grown. Sucralose, xanthan gum, carrageenan, synthetic vitamins.
02
Every brand, graded A–D.
A
Real food.
Every ingredient is Tier 1.
← WholeFuelB
Mostly real food.
Tier 1 protein, mix of Tier 1 and 2.
C
Real food elements.
Tier 2 protein, no Tier 3 in the core.
D
Ultra-processed.
One Tier 3 in a core category is enough.
“What started as a quest to remove artificial BS from my diet, led to an alarming industry whitepaper that exposes 'clean-washing' and a new category of supplement. A real food shake.”
— Ben Riall, founder
Get started, with zero risk.
We are so confident that you’ll never go back. Not happy within 30 days? Just let us know and we’ll refund you in full, no questions asked.
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